Most social media marketing campaigns are primarily designed to help gain more social following, increase product/brand visibility or drive traffic to a website. Here are quick must-know tips you should consider when rolling out your next social media campaign.
Reserve all your usernames across all the social media platforms even if you don’t need them now. These keeps off imposters, and trust me; you are going to need those usernames some day!
Not all social media platforms are suitable for your kind of marketing campaign. Trying to build a presence and stay significantly active on all available social media platforms can be time consuming and counterproductive. Instead, you need to identify platforms that bring the best results and focus on them.
Once you’ve decided on the platform you intent to use, focus on optimising your profiles in order to get more followers. A few things to consider include using a real profile picture, write clear and comprehensive about pages for your profiles, and where applicable, include a link to your website.
Having all your active accounts connected to your websites helps to keep the conversation going. Visitors on your website can link to any of the listed accounts and your followers on social media can find out more about your offer.
Find the most influential people in your niche and follow or favorite them. Chances are they will share useful information about your niche or share their progress about a certain project; and you can look over their shoulders for inspiration.
“Social media is not just an activity; it is an investment of valuable time and resources. Surround yourself with people who not just support you and stay with you, but inform your thinking about ways to WOW your online presence”
— Sean Gardner
Yes, it’s not just a pretty function to make your phrase turn into a link and look cool. Most people actually use hashtags to search for stuff on social media. And it’s a nice way to make your stuff (like you upcoming product launch) trend on Facebook. Just don’t overdo it.
Whether you are running a personal profile or company/brand’s social media account, you need to actually stay social and interactive. Follow other users, send friend requests, comment on stuff, like other people’s stuff, update your status regularly, share interesting stuff, and so on.
Each social media platform has its own sets of rules, and some rules cut across all the networks. For instance, Twitter has a limit on how many people you can follow per day, Facebook has restriction on friend-requesting people you don’t know, posting in too many groups and so on.
This is where PR kicks in. Use available tools to track every mention of your brand across all platforms and find out what people are saying about you or your brand. Don’t miss a chance to neutralize any negative talk.
The number of times to post per day will depend on the network, the numbers of your followers and how interactive your audience is. The biggest thing to remember here is to post regularly & consistently!
Social media is great for entrepreneurs and online businesses, but there is a level of skill, knowledge and a 'science' to it! The best thing to do, as with anything in your business, it to get started and see what works for you!
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