So you know that you’ve got to show up on social media to grow your audience and your email list to make sales… And you know that Facebook Live is the fastest and easiest way to do that…
In 2018, 91% of businesses used Facebook Live (Source: Buffer)
And with over 70% of businesses and marketers using Facebook Live to grow their online audience, as well as Facebook Live videos having 6 TIMES more engagement than pre-recorded videos, it’s safe to say that it’s a win-win scenario!
In this article, I thought I’d share with you the top 3 ‘excuses’ that I hear why you’re not going Live on Facebook - and 3 quick and easy solutions, even when you’re ‘too busy’, don't have the time, motivation or energy!
Sometimes, it’s a hassle to get all dressed up ‘just’ to do a Facebook Live! Especially for us women!
We have to do our hair nicely, put on makeup, get out of our warm, snuggling ‘comfy clothes’ and into a ‘real’ bra and a nice top…
What a pain in the a*se!!
I get you! I know exactly how you feel and it can really put you off from getting out there and showing up consistently on social media.
Do your makeup before you sit down to work in the morning. If you don’t have time before you take the kids to school (& who does?!) that’s fine! Just make sure you do it before you get started for the work day!
I keep a small makeup bag with the essentials in on my desk and do my makeup while the computer is booting up! A little foundation, a flick of mascara and some lippy and you’re good to go!
I also love to have my hair curled when I do live streams, especially if I’m doing a launch or a free training series, so I either go to the hairdressers on a Monday morning (what a great way to start the week!) or I do it myself!
Use enough hairspray and tie your hair up at night and you’ll get at least 2-3 days out of it!
I also know of female entrepreneurs who have their eyebrows microbladed and have semi-permanent false lashes applied, which means you don’t have to worry about filling in those brows or using mascara!
If you’re running an online business, you’ve got a LOT to do each day! But you’re highest priority should always be attracting new leads and the money-making activities that bring you a consistent income each month.
Video is a great way to do both these things in a quick and easy way. Think you don’t have time for this? Think again with this easy peasy solution!
Get yourself fancied up a bit with great hair & makeup that makes you feel amazing, grab a couple of pretty tops (no one sees the bottom half of you, so feel free to wear those yoga pants or joggers!)
Set up your webcam or phone and record the weeks ‘Lives’ all in one go. Change your top for each one (and your hairstyle if you like) and you’ve got all your week’s videos recorded in an hour or so!
The next step is to jump onto your Facebook Page and schedule them as ‘Premieres’ so they will appear ‘Live’ at the date & time you schedule them for!
Listen, if you’re saying this to yourself, it’s likely that you’re actually having an issue with your self-worth, confidence or perhaps even have a little of your good old friend ‘imposter syndrome’.
Here’s a quick fix for you!
Go back through your social media content from the previous few months and pick a post that is still relevant today.
Perhaps it’s a post on choosing colours for your brand, a ‘how to’ post or a question you asked and do a Live on that topic!
People are busy - they’re not going to remember that you wrote a post on this topic a few weeks (or months) ago!
And when you talk about that topic, you’ll find that you’ll add more things in naturally as you speak, so it won’t be exactly the same anyway!
PS: If you need help growing your business to the next level, here are a few ways I can help you right now:
Step 1: Join my FREE Facebook Group, The Female Coaches Lounge - It’s Time To Get Visible! CLICK HERE
Step 2: Book your Breakthrough Call with me to see what’s holding you back and what you need to do to reach your goals RIGHT HERE
Step 3: Take a look at my online programs & courses HERE