Successful coaches and solopreneurs are used to bootstrapping their business. They (and you) are good at it.
Podcasting? You’re on it.
Blogging? You get it done.
Social media? It’s not just a distraction (most of the time, anyway).
If there’s marketing to be done in any form, solo business owners are well aware and are doing their best to get the word out. If you’re not, you have a BIG problem.
But the thing you need more than anything in your business, is constant exposure.
You’ve got to ALWAYS be getting visible online, having people notice you and grow your audience. Every single day!
How do you know that you need to be doing more of these things?
Well, if you answer ‘yes’ to any of the following, you’d better get started ASAP!
● You need to book in more clients
● You need to fill your next online course, event or program
● You have a webinar or masterclass coming up
● Your website traffic is slowing down
● People aren’t reading your emails
● Your income has dipped or levelled off
Any of those resonate with you?
If so, it’s time to start again with your marketing (and this time, don’t ever stop!)
This goes a lot deeper than just your logo, colours and fonts.
Your branding encompasses your message, your ideal client, your unique area of expertise, and even how you speak about it.
It’s everything that makes you instantly recognisable to your audience, and it’s what helps Influencers, Collaborators, Partners & Clients know you’re exactly the person they need, right when they need you.
While you’re updating your branding, be sure to include your:
● Website & blog
● Facebook profile, business page, and groups
● Training & coaching programs and websites
● LinkedIn profile
● Instagram profile
● Pinterest profile & boards
● YouTube channel & description
● Podcast artwork and message
Imagine for a minute that the BBC called you to ask your opinion about an important news happening. How quickly could you respond with a bio and headshot? If it would take you more than 5 minutes, you’re not ready.
A key part of becoming the Expert in your industry is collaborating with other business owners.
Have you ever been asked to be a guest on a Podcast, in someone’s membership site or in their Facebook Group?
Make your life easy as pie by having all the info there, ready and waiting that you can pull from, or send them the link to.
You know I live in Google Drive, right? So you’ll not be surprised that I have a folder called ‘PR’ which has a shareable link to for any opportunities that come up.
I can either send them the link to access the whole folder, which contains various sized & shaped headshots (in both transparent png & jpg), a mini bio, short bio & longer bio, plus a one-page with my audience numbers, social media stats and other bits & bobs on!
While it might seem to make more sense at first to have a wide area of expertise and a varied client base, the opposite is actually true.
Remember the old adage “Jack of all trades, Master of none?”
That’s true in running a succesful online business too.
Experts are tightly focused.
As one content marketing strategist puts it, they delve “an inch wide and a mile deep.”
By focusing your efforts, you are able to dig deeper than simple surface issues, and serve your clients better.
The same is true of your ideal client.
When you try to help working mums, new dads, college students and empty nesters, you wind up serving none of them very well.
Instead, you should have a very specific client you strive to attract, and venture outside of that area only rarely (if ever).
Once you have these 3 things in place, you’ll have a solid foundation that will support you as you make a name for yourself online and become know as the Expert in your field.
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