How To Create Your 2020 Content Plan

If you’re an online business owner, you need to be marketing on social media.  But this doesn’t mean you have to pay for expensive Facebook Ads.

You can market your business 100% for free on social media, with the right content plan!

In this post, I’m going to walk you through, step-by-step, how to create your 2020 Content Plan to reach your goals for this year!

So what exactly is a content planner (aka content calendar)?

If you’ve ever felt stuck about what to post on social media, then you need a content planner!

It’s your stress-free way to share client attracting, audience engaging, client booking content with ease!

Content calendars (or planners, whatever you want to call them!) are how you plan, organise schedule every single piece of content you’ll ever need.

It’s up to you if you want to have one each for social media, email & blog, or collate them together.

And better yet, it’s way easier than you think!  (And a ton of fun too!)

Free Social Media Content Plan
...and never get stuck on what to post (or when!) again!

How To Create Content That Achieves Your Goals

Step 1: Create Your Goals

The first step in any content creation process is to understand why you will be sharing each piece of content.

This means you don't start with your content, you start with your goals.

Now, you can do this for the year, 6 months, quarterly or monthly, it’s totally up to you.

For this example, we’re going to create a quarterly content planner that helps us achieve our 90 day goals.

The biggest mistake entrepreneurs make is not creating content STRATEGICALLY.

Remember - every piece of content has to have a PURPOSE.

Step 2: Get Your Dates In Order

Next, look at your promotional calendar - or if you don’t have one, make a note of what dates you will be opening each of your courses or programs.

Start thinking about how far in advance you need BEFORE your cart opens that you need to begin sharing content related to your offer.

For example, if your group coaching program opens in March, you may want to start talking about the benefits of working in a group and how this can boost your success, in February.  Of course, this is just one of the many topics you’ll talk about related to your group coaching program.

Make a note of the dates when you want to start sharing content around each of your offers / promos.


Step 3: Create Your Content Buckets

Content buckets are a term used to help differentiate between your types of content.

As with anything, there are several different ways to do this!  I’ll list them below, but just choose the one that is easiest for you!

You can either have your content buckets as content formats - ie written tips & tricks, blog posts, live video, quotes on images etc


You can use your content buckets to set the topics you will talk about.  For example, if you are a Business Coach, you might talk about start-ups, business tools, marketing strategy etc.

Personally, I prefer to use the second option and then ensure I have a variety of content formats to keep things fresh and interesting - just in case you were wondering!

Come up with 5 or 6 topics you can talk about and make a note of them for future use!

If you need help to figure out what content to post on social media to attract your ideal clients, grab my FREE Social Media Content Planner here! 

Step 4: Determine How Often You Will Post

Ok, here’s the thing.  In order to attract your ideal clients, keep them interested in you and convert them to paying clients, you have to be consistent with your posting.  And you have to be VISIBLE.

Posting once a week on social media, or winging it and just sharing content when you think about it, simply won't work.

It just won’t.  You have to stay front of mind, ALWAYS.

People are busy and there are so many distractions nowadays that it’s all too easy to get side-tracked or forget about someone or something altogether.

Depending on where you post, your content schedule will be different.  

Here’s what I recommend as a MINIMUM:

Blog - once per week

Facebook Live - once per week

YouTube - once per week

Podcast - once per week

Facebook Personal Profile - every day

Facebook Group - every day

Facebook Page - every day

Other Facebook Groups - 2-3 times per week

LinkedIn, Instagram, Pinterest - once per day

Now, don't panic!  Once you’ve got your content plan all scheduled out, this become MUCH easier and quicker than you think!

Step 5: It’s Time To Tool Up!

How you plan out your content is totally up to you!  You can go old school with a paper planner, or use a variety of free or paid online tools!

Here are some of my favourites:

Without a doubt, my favourite tool for everything and anything in my business is Google Drive.  I use it for forms, surveys, writing blog posts, emails, sales page copy.. and planning out my content in Google Sheets!

Simply open up a new Google Sheets spreadsheet, create a new tab for each month, put your dates along the top and you’re good to go!  You can even colour code it to relate each piece of content to a content format (ie blue for FB Live) and put your platforms down the side!

My second favourite (and it’s a close second) is Trello.  It’s free, but you can upgrade to get power ups and automated actions - I just use the free version though and it works great!

I have Trello boards for my to do list, my VA’s to do list, my Live-streams for the Impact & Influence Show and a million other boards!

Remember, these tools just help you to PLAN your content - not schedule it.  You’ll then need to either schedule your content through something like PostPlanner, Social Bee, Hootsuite or CoSchedule (there are many more too!)

Step 6: Plan Your Content Like The Boss You Are!

Ok so you’ve got your monthly goals and your promo dates to hand; your content buckets, frequency and tools all sorted!

Now it’s time for the really fun bit!

It’s time to create your 2020 content plan!

Use your promo dates and monthly goals (which should totally align by the way!) to spark ideas around what topics you’ll post about from your content buckets (if you’re using option 2, like me).

For instance, let's say your Group Coaching Program for start-up entrepreneurs launches in March...

In February, you’re going to want to start sharing content like startup tips, website platforms, marketing tips on a budget etc.  

BONUS TIP: A great way to do this is to look at the modules of your coaching program and create small but powerful bits of advice from each!

REMEMBER - the content you create must align with your goals and have a purpose!  In this instance, the overall purpose is to show yourself as an authority, attract potential clients, grow your audience and build your Like, Know & Trust.

Add these ideas into your content calendar.  At this point, all you need to do is write your titles!

You don’t need to write or create every piece of content just now!  Just the titles! If you’d like to, add in a few notes under each days title to remind you what you want to talk about!

If you need help to figure out what content to post on social media to attract your ideal clients, grab my FREE Social Media Content Planner here!

Step 7: Batch Create Your Content

Once you’ve got all your ideas scheduled into your content planner, you need to create the actual content, right?

There’s no way around this - it does take time.  But there are ways to make this easier and quicker!

Here is how I create my content:

  1. If you’re going to write a blog post, block out a couple of hours and write 4 blog posts.  I like to do this at the end of each month so they are all ready for the month ahead.  
  2. If you’re recording videos, record as many as you can in one go - simply change your top (you could also change your hair & jewellery if you want) to make it look like they were recorded at different times!
  3. Jump into Canva and create your images, quote cards, gifs, memes and short slideshow videos.  Once you’ve created one of each, simply duplicate the page, change up the words & images and then download them all at once!
  4. If you’re writing your blog posts in Google Drive, don't forget to add the links to all your posts in your content planner so you can access it easily.
  5. Write your social media posts as a comment in your Google Sheet or in the description of your Trello board card so you can quickly copy & paste the text into your scheduler.  You might want to link to your images too!
  6. Transfer all your social media content for the month ahead into your chosen social media scheduler
  7. Copy & paste your blog posts from your Google or Word Doc into your blog, add in your images & links & set them to be automatically published over the next month

You may wonder why I say to create your blog posts and emails in a document, rather than straight into your blog or email service provider…

I like to keep a copy of my emails (especially if they are a sales sequence!) so I can tweak them for next time round.  

I also want to keep copies of my blog posts just in case anything happens with my website (heaven forbid!) or the computer crashes in the middle of writing a post and you lose it all!

Trust me when I say, I have been burned by this before and it’s a mistake you don’t want to make!!

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