Well hello there! I’m guessing that if you’re reading this, you are a Coach or Therapist and want to start earning consistent 10K months?
Am I right?!
I hope so, because in this post, I’m going to share with you the exact step by step process to help you do just that!
Earning a CONSISTENT income can be tricky when you’re self-employed and wondering where your next client is coming from is stressful and worrying - but you don't have to live that way!
The key to creating a consistent income as a Coach or Therapist is to create a variety of packages and products that give you the consistency you need!
1. Active Sales: New 121 clients, events, high ticket masterminds
2. Passive Income: Sales generated via automated email sequences for eBooks, smaller products, DIY courses, trainings, masterclasses etc.
These offers are always open, always enrolling and you don't need to do anything with them once they have been created!
3. Subscriptions: Membership clubs, maintenance programs, software, tools etc.
These offers can be always open or have set launch / open dates.
4. Recurring Income: Monthly payments from 121 clients, payment plans for high end courses, 12 week group coaching programs etc
These offers open 2-4 times per year.
You should have at least one offer in each of these sections to create consistency and continuity in your cash flow!
Ok, so we’re assuming here that your goal is 10K per month, but this system works for any amount, so if you want 20K, 30K or 50K per month, you can use it to!
Here’s what you need to do right now:
Pick one offer from each of the income generators above and make a note of them along with how much you charge for each offer.
You may have your 121 clients, sell an evergreen masterclass, have a membership club and a 12 week group coaching program.
Based on how much each offer costs, how many clients do you need in each?
You book in x3 121 clients per month, at £400 per client = £1,200
You sell 10 evergreen masterclasses per month , at £97 each = £970
You sell x12 spots in your membership club, at £50 per member = £600
You sell 15 spots in your group coaching program, at £1500 each, but paid with a payment plan of £500 per month = £7,500
Total monthly income: £10,270
How will you get people to actually know about and see your offer?
There are a ton of different launch strategies out there, but I have listed the most popular ones below and included the typical conversion rates for each.
TIP! -> Use the free calculator inside the 10K Game Plan Workbook!
How many people need to see your offer to get your desired number of clients?
Conversion rates can vary massively depending on which industry you are in and of course which launch strategy you use to promote your offer.
And according to Impact…
The average landing page conversion rate falls around 2.35%. The top 25% sites are converting at 5.31% and above, while the top 10% are looking at 11.45% and above
Plain old landing pages have the lowest conversion rates (around 2-3%), whereas with a webinar or a masterclass you can easily 10X that - they usually convert at around 19%!
For example, as a Coach, let’s say you get 300 people to sign up to your webinar in which you’re selling your group coaching program…
Around 30% of those people will show up live (90 people) and 10% of that 30% will buy while you’re live (9 people).
Using our example data above:
(You sell 15 spots in your group coaching program, at £1500 each, but paid with a payment plan of £500 per month = £7,500)
You’d need 15 people to enrol in your program - which means you need:
500 people to sign up to the webinar, 150 people to show up live and 15 people to buy while you’re live!
So what does this tell you? You need to always be growing your audience! If you can reach enough people, you can easily sell your products and services and make 10K months!
PS: If you need help growing your business to the next level, here are a few ways I can help you right now:
Step 1: Join my FREE Facebook Group, The Female Coaches Lounge - It’s Time To Get Visible! CLICK HERE
Step 2: Book your Breakthrough Call with me to see what’s holding you back and what you need to do to reach your goals RIGHT HERE
Step 3: Take a look at my online programs & courses HERE