This month I’m focusing a lot on planning, reviewing and creating your business goals as we come up to the end of Q2 for 2020!
If you want to truly achieve consistent success, profitability & growth in your business, you must have a plan to review your business periodically.
For most Coaches, Course Creators & Therapists (and in fact any online business owner) doing a review of your business every 90 days is critical to staying on track with your sales, marketing & continuing to scale up your business.
After all, you don’t know what you don’t know, right?
So how can you fix things and improve if you have no idea what state your business is in?
It might not be the sexiest part of running a business for most entrepreneurs, but if you don’t review your business and make changes when needed, you’re on a slippery slope downhill!
Before you can clearly see what direction you want to take for the next 90 days, you need to look back at where you’ve been.
You’ll find tons of useful information in your stats and sales figures and you might even discover that you did much better than you initially thought!
And if you didn’t, you’ve caught it in time to turn things around!
Start by taking a look at your quarterly goals.
What milestones did you hope to hit? How did your results stack up against those goals?
For example, you might want to check things such as:
Even if you didn’t set a goal in each of these areas, make a note of where you are right now, so that you can measure your progress more accurately as you work on your marketing plan for the coming 90 days.
As you’re looking at these numbers, do any of them surprise you?
Are you pleased with your email list growth, but disappointed with your Facebook reach?
Did you sell more of that masterclass than you thought you would, or earn less in affiliate commissions than you expected?
For each item that surprises you in some way, ask yourself what you could have done differently, or what may have caused the difference.
These answers will help you set more achievable goals for the coming 90 days.
If you’re using Kajabi, you can go to Website > Analytics > Page Views and you’ll see the total number of website page views in any given timeframe. Select ‘Last 3 months’ and you’ll have the numbers you need for your 90 day review!
If you’re using Google Analytics, go to Audience > Overview, change the date in the top right to match the last 90 days and scroll down to Page Views.
You should be able to find all the data you need by digging around a little in your websites analytics or by using Google Analytics.
If you haven’t linked Google Analytics to your website yet, do it now! It’s super quick to do and gives you a ton of much needed information - just don’t let all the data & graphs overwhelm you and stick to using only the data you need to know in your 90 day business review.
Don’t forget to keep track of your social media growth too!
Another thing that I love to do is a quick review of my content. Content Marketing (such as blog posts, YouTube videos, podcasts etc are a massive part of growing your business and attracting your ideal clients.
Shouldn’t you know what’s working and what’s not?
Inside the Cash Calendar, you can measure the popularity of a piece of content, how important it was, if you can link any new opportunities, collaborations or sales directly to it.
If you’re blogging (which you should be!) and want to see which are your most popular blog posts, you can do that easily inside of Google Analytics too. Go to Behaviour > Site Content > Content Drilldown and click on the hyperlinked ‘blog’ label.
You’ll then see a list of your most popular blog posts and how many times each has been viewed. Don't forget to change the date range at the top right to the last 90 days!
Once you’ve done your 90 day review, it’s time to start planning out the next 90 days! If you need help with this, click here to read this post!
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