Overcoming Imposter Syndrome

Imposter Syndrome has become somewhat of a buzzword in the entrepreneurial world over the last year or so, don't you think?

But do you realise that although it’s not an actual disorder, it’s a real issue for many female entrepreneurs?

The term ‘imposter syndrome’ was first coined in 1978 by clinical psychologists Pauline Clance and Suzanne Imes when they found that despite having external evidence of their accomplishments, people with imposter syndrome remained convinced that they don’t deserve the success they have.

Imposter Syndrome can (and does) affect many people all over the world, but when you run your own business, it can also have a massive impact on the growth and bottom line of your business.

Do you ever feel like a ‘fraud’?  Or perhaps that you don’t deserve what you have or want?

Feeling this way can hugely affect your confidence, which in return prevents you from acting upon opportunities that come your way.

Many of the women I speak to have some level of imposter syndrome eating away at them.

It stops them from launching new products or services, opening up their membership programs for enrolment or booking coaching calls with clients.

There’s a great exercise which you can do that I take my coaching clients through - and it is a fantastic way to help you overcome imposter syndrome super fast!

But first, let me tell you about ‘Janet’...

Janet was one of the amazing women I met when I spoke at a Women in Business event this year.

We were all sitting around a table, tucking in to a lovely meal after I had spoken about content marketing and online visibility on social media…

Janet runs her own business and handcrafted the most exquisite leather hand bags (seriously, I’m not a bag person, but even I was in love with them!)

We all started talking about what it's like to be an entrepreneur and how to become an authority in your niche.

The conversation went something like this… 

Janet: “I get so nervous about telling people about what I do, especially on social media!  And I’m still learning, I don’t know everything yet…. I’m not an ‘expert’ or anything!”

Me: “So many people struggle with this exact same issue, so don’t worry, you’re not alone!  But let me ask you something… Do you know more about handcrafting leather bags than the rest of the people in this room?”

A chorus of emphatic “Of course she does!” And “Hell, YES!” ran throughout the room...

Me: “So if you know more than most people about your service, don’t you think you have expertise in it?”

Janet: “Well, when you put it like that… Yes!”

This is a classic example of imposter syndrome at work!  Not believing in yourself and your skills, even though you DO know your stuff!

So How Can You Overcome Imposter Syndrome?

One of the tasks I ask my clients to do is to write a list of everything they know how to do.

This simple but powerful task is a great way for you to acknowledge your own skills!

When you do this, make sure you go into detail - lots of detail!

For example, let’s say you’re a Health Coach…

Your list may start off something like this:

I know about…

  1. Nutrition
  2. Exercise
  3. Meal Planning
  4. Goals & Motivation

But then I want you to break each of those topics apart and get down into everything you know about each of them.

For example:


  1. Calories
  2. Good & bad fats
  3. Superfoods
  4. Carbohydrates
  5. Fibre
  6. Vitamins 
  7. Etc...

Let’s say you’re a Business Coach…

I know about…

  1. Mindset
  2. Creating your products & services
  3. Marketing
  4. Sales
  5. Web design

Then break it down further…


  1. Growth mindset
  2. Being open to opportunities
  3. Being coachable
  4. Productivity
  5. Overcoming imposter syndrome
  6. Eliminating overwhelm
  7. Money mindset
  8. Etc…

Now if you really dig in to each and every category, you’ll soon have a massive list of your skills and what you are an expert in!

TIP:  This is also a great way to come up with content ideas for your blog, email marketing & social media topics!

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PS: If you need help growing your business to the next level, here are a few ways I can help you right now:

Step 1:  Join my FREE Facebook Group, The Female Coaches Lounge - It’s Time To Get Visible! CLICK HERE

Step 2:  Book your Breakthrough Call with me to see what’s holding you back and what you need to do to reach your goals RIGHT HERE

Step 3:  Take a look at my online programs & courses HERE


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