Social media is changing and evolving every single day and it can be hard to keep up! But some things remain the key to growing your audience, increasing your online visibility and kicking that algorithm to the curb!
Today I’m going to share with you 6 social media tips that will do all of the above!
It doesn’t matter how much you want to get noticed on social media, it just won’t happen unless you are actively BEING visible yourself!
This doesn’t mean you have to go Live or do videos at all if you don’t want to (but they do help your reach!), but it does mean that you have to be posting as your Page every single day.
The most common reasons entrepreneurs aren’t being consistent on social media are TIME & TOPICS.
TIME SOLUTION: Scheduling your week or months content in advance is a great way to do this without having to ‘remember’ to do it all the time!
TOPICS SOLUTION: Download your FREE Social Media Planner here and know exactly what types of content to post every day!
When a company releases a new feature, use it! They’ve put months of energy and effort into this product, (not to mention a ton of money!) so they WANT it to succeed!
People who are using the newest features will be favoured (and dare I say it, prioritised!) so it can really boost your reach and engagement!
Make the most of it!
Ok, imagine you’re at a big party and everyone is singing and dancing and chatting to each other….
...and you’re standing in a corner, clutching your drink and trying not to make eye contact with anyone…
You’re not going to:
Social Media (Facebook especially) is like a giant party!
Don’t be stuck in a corner feeling sad while everyone else is having all the fun!
Get involved! Get chatting to your audience, ask questions, comment and reply and lead in to another question!
Keep the conversation going!
Your reach, views and engagement will skyrocket!
Plus as a bonus, you’ll not only be making new, genuine friends, you'll be building relationships which you can convert to sales!
Did you know that you can invite people who have liked your post, image or video to ‘Like’ your Page at the click of a button?
Here’s a quick video to show you how!
TIP: Do this as quickly as you can after they have liked your post as they are most likely to remember who you are and feel the most connected with you then!
And of social media!
People like to consume content in different ways so you need to provide it for them!
Posting one one type of content, plain text posts for example, automatically alienates all the visual people who prefer to see images, graphics and video!
Be sure to post a variety of content types and alternate through them.
Want more ideas of what to post? Grab this FREE Guide!
See that blue button on your Facebook Page, under your cover image? That’s probably the most important spot on your Page!
So many people leave it as the default ‘Send Message’ and this is a huge missed opportunity!
This leaves that beautiful CTA front & centre for you to use in other ways!
If you have a Facebook Group, I HIGHLY suggest you link it there using ‘Visit Group’, but you can also change it to say ‘Use App’, ‘Shop Now’ or ‘Book Now’.
TIP: Click on the little dots and view your Page as a visitor to check it’s all looking great!
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