What is a Lead Magnet & Why Do I Need One?

A Lead Magnet is one thing that every single business needs to have - if they don't they are missing out BIG TIME! 

Let's delve deeper into what a Lead Magnet is and why you should have one!

What is a Lead Magnet?

A Lead Magnet is something you give away for free in exchange for an email address.  This does two things for your business - you get to grow your email list and generate new leads for your product or service at the same time!

You also want those email addresses so you can sell to your target audience via email too!

Lead Magnets can be anything you like...

  • PDF
  • eBook
  • Audio file
  • Video
  • Checklist
  • Templates
  • Free Guides
  • Swipe File
  • Challenge
  • Facebook Group
  • Etc etc!

A Lead Magnet should be laser-focused and specifically created for your target market. They should be short and sweet, not take you too long to create and not take the person receiving it too long to read / watch / listen to!

The tip for an irresistible lead magnet is to ensure you're not overwhelming your prospect, but you are creating and giving huge value with a focus on easily achievable results.

Why Do I Need A Lead Magnet?

Other than the reasons I’ve already mentioned, there is one more vital reason to have a lead magnet!

To get your audience off social media and onto your email list!

If someone follows you on Facebook and Facebook crashes, or they close it all down, you have no way to follow up and keep in touch with your community of followers.

The same thing goes for any social media platform. The information you have on there belongs to them, NOT YOU.

You also need to bear in mind that algorithms change all the time and your reach & engagement can significantly drop - again, leaving you by the wayside.

Your email list is YOURS. No-one else owns it or can take it away from you. The only way it's ever going to disappear is if you delete it or someone unsubscribes.

Did you know that email marketing converts 3 TIMES BETTER than social media? 

This is because when done correctly, your email list is filled with people in your target market who want your products & services and who know, like & trust you already!  They are the best warm leads you can ever have!

How Can A Lead Magnet Help My Business?

Lead Magnets are totally awesome, and every business, no matter how small or large you are needs to have at least one

I personally recommend you have a different lead magnet for each product or service you offer as each will need to be specific to that Ideal Client and that Offer.

Lead Magnets are simple and easy to create, when you know how to do it!

What Are The Benefits Of Using A Lead Magnet To Generate More Leads And Sales?

Here's How:

  1. You'll understand what your target audience REALLY WANTS from you
  2. You'll start or grow your email list
  3. You'll increase your visibility in your industry
  4. You'll increase your visibility with your target market
  5. You'll position yourself as an expert in your field
  6. You'll create authority and build trust
  7. You'll get more leads
  8. You'll attract new customers
  9. You'll make more sales
  10. You'll make more money
  11. You'll help your target audience & they will LOVE you for it 

Where Do I Share My Lead Magnet?

The obvious place for your lead magnet would be on your website, but this can happen in a variety of ways, such as your blog, homepage, 'above the fold' on a page, as a promo banner or a pop-up.

You can also share your lead magnet in a ton of different places, such as Facebook, Twitter, LinkedIn, Stumbleupon, Inbound, Quora, YouTube, Pinterest etc.

For more help on promoting your Lead Magnet, check out this post!

Need help growing your business to the next level?

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Step 3:

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