So you know you need to blog regularly - you’ve heard it a million times! But there are always two ‘reasons’ I hear why you’re not doing it:
In this article, I’m going to show you how you can write informative and interesting blog posts - FAST!
This is the method I use for my blog and when writing article and guest blogs for the many other websites I contribute to!
Before you start writing your blog post, there are a couple of things you need to do in order to write your post fast:
Picking your blog post topic can sometimes seem like a really daunting task - especially when you're writing a new blog post every week!
You can write blog posts on pretty much anything though and it's a great idea to follow some sort of sequence in your blogging, so you know where you are and what's next for you to write about!
If you're a member of The Content Creators Vault, you even get 4 blog post prompts per month, so you don't have to worry about what to post! you just enter your topic and hey presto! you have an SEO optimised blog posts title & idea in a flash!
Using the right keywords is imperative for ranking in Google’s search results, so choose them carefully!
Read this post for more information on choosing your keywords!
Once you sit down to write your blog post, you want to do it all in one go, as quickly and easily as possible.
That starts with getting any research done before you start.
What might you want to research? Well, things like quotes and statistics are great ways to break up long periods of text and add authority to your post, so be sure to have a couple of these ready to use when you need them.
Break your blog post up into sections. Think of each blog post like a short story. You need a beginning, a middle and an end.
In this case, your beginning is the introduction to the topic you are going to be discussing.
Now it’s time for the ‘meat’ of the content. This can often be where people get overwhelmed, so trying thinking of it like this.
Pick three or four main points you want to discuss in your blog post and use those as sub-headers - kind of like chapters in a book.
Every great piece of writing, whether it’s a blog post, story, poem or article has to have a conclusion.
Your blog post conclusion should be your final thoughts on the subject and your call to action (CTA).
Now go back to the middle of your article and fill in each chapter (aka heading). Remember to write as you speak, keep it conversation, fun, informative and engaging!
Don’t worry about typing mistakes, spelling, grammar, punctuation or any other errors at this point - just get the information down and we’ll cover that in the next step!
Every good book is edited and proofread by an editor. It’s their sole purpose to ensure the writing flows smoothly and there are no errors.
Now it’s your turn to be an editor! Carefully proofread your blog post, check for typing errors, misspelled words, grammar and punctuation.
Now you’ve written your blog post, double check that your title fits - it can be easy to go off-subject slightly, or you may think of a new title that better describes your article.
In search results, Google only shows 65 characters, so be sure that your title doesn’t exceed this or it will get cut off!
Google loves long-form blog posts (over 1000 words), but this is a lot of text to read all in one go.
You’ve already helped to break this up by adding your three or four subheadings, and now it's time to add some visual content to make things even easier on the eye for your reader.
I love Canva for creating graphics!
So what sort of visual imagery could you include?
Don’t forget that you’ll also need to create a blog post title image (like the one at the top of this post!) and you may want to include a different sized version of this for Pinterest too.
Some website templates like to include a ‘featured image’ with a blog post. This is usually the first image in your post, or a particular image that you upload. Featured images can be used when the link is shared on Social Media, or as the main image on your blog, so choose it wisely!
One of the reasons that blogging is so important for your business, is that it helps to build up great SEO (Search Engine Optimisation). This means that when someone is searching for a particular topic in Google, your blog post will appear as part of the search results due to the keywords you have chosen.
You must have your chosen keywords in certain places of your blog post in order for it to start ranking on Google.
Other than that, be sure to include your keyword in at least one other subheading and scattered throughout the copy of your blog post. One thing to note though, your blog post must make sense to the reader so only include your keywords where they make sense!
If you didn’t do this in step 3, be sure to add a call to action (CTA) at the end of your blog post.
Ask your readers a question so they are encouraged to leave a comment, or direct them to another blog post you think they would like.
You can get a great free plugin called Add This which automatically adds a ‘More Posts We Think You’ll Like’ section at the end of all your blog posts. And it’s super simple and quick to set up too.
A content upgrade is simply a freebie or lead magnet that your create to go along with your piece of content (ie your blog post). It could be a checklist, PDF of your post with bonus tips, or the option to sign up for a free training.
The goal of a content upgrade is to motivate your readers to do more than. Just read your blog post - but to also sign up for your email list.
The content upgrade for this blog post is a PDF version of this blog post so you can keep it to hand and refer back to it when you write your next post! It also includes a handy checklist to keep you on track too!
Want to see how content upgrades work? Click here to download it, get the goodies and see the system in action!
The final step is to ensure your blog post is correctly tagged with your keywords and linked to the correct category in your blog archive. There is nothing worse (and no excuse for!) having an ‘Uncategorised’ category!
Again think about your chosen keywords when adding tags and naming your categories, to help boost your posts rankings in search results.
With a little forethought and planning, you really can write great blog posts quickly and easily!
If you want to make your blog totally rock (as in, get you new leads & clients!) and you want to take the stress and overwhelm out of blogging, join The Content Creators Vault today!
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